Adaptation of Communication Identity Among Mocoan Lontar Yusup Practitioners in Kemiren Village, Banyuwangi
DOI:
https://doi.org/10.51699/cajssh.v7i4.1397Keywords:
Communication Identity Adaptation, Communication Theory of Identity, Mocoan Lontar YusupAbstract
This study aims to analyse the adaptation of communication identity among Mocoan Lontar Yusup practitioners in Kemiren Village, Banyuwangi, in response to changes in their social and communication environment. The study employed a qualitative approach with a phenomenological design. Data were obtained through in-depth interviews, observations, and documentation involving juru moco (traditional reciters), elders, community members, and younger generations, and were analysed using Communication Theory of Identity (CTI). The findings show that the communication identity of Mocoan practitioners is constructed through four dimensions: personal identity, enacted identity, relational identity, and communal identity. Personal identity develops through family experiences, enacted identity is manifested through Mocoan practices, relational identity is formed through intergenerational interactions, while communal identity develops through a sense of belonging to the Mocoan community and Osing culture. Adaptation does not involve changes to the substantive elements of the tradition but rather adjustments in how identity and tradition are communicated within changing social contexts. Thus, the continuity of Mocoan is maintained through a balance between preserving cultural values and adapting communication practices to changing circumstances.
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