Digital Storytelling in Cultural Heritage Communication: Preserving and Promoting Khiva’s Historical Legacy

Shakhnoza Rajabova Turaboy Kizi; Yohanes Ari  Kuncoroyakti; Kuvonch Nurullayeva  Khudayberdiyevna; Umarov Omonjon  Muxammad oʻgʻli

doi:10.17605/cajssh.v7i2.1297

Authors

Shakhnoza Rajabova Turaboy Kizi Doctoral Program in Communication Science, Universitas Gunadarma, Indonesia
Yohanes Ari Kuncoroyakti Universitas Gunadarma, Indonesia
Kuvonch Nurullayeva Khudayberdiyevna Urgench Innovation University, Uzbekistan
Umarov Omonjon Muxammad oʻgʻli Kokand University, Uzbekistan

DOI:

https://doi.org/10.17605/cajssh.v7i2.1297

Keywords:

Digital Communication, Cultural Heritage Preservation, Khiva, Tourism Digitalization, Digital Storytelling

Abstract

There has been a gradual transition in tourism over the past few years from more traditional methods of conservation and presentation of (cultural) heritage to more digitized descriptions of heritage. Digitalisation has only recently started in Uzbekistan, and its effect on the communication of heritage remains to be seen. The research explored how digital storytelling contributes to the communication and preservation of cultural heritage in the city of Khiva, Uzbekistan. This study seeks to investigate the role of digital storytelling in the preservation and representation of Khiva cultural heritage and explore the way digital traditional storytelling techniques are used to enhance visitor engagement and accessibility. This research employed qualitative methods, comprising interviews and onsite observations at 19 historical sites. Results showed that only the Museum of Scholars utilizes digital storytelling technology, specifically multilingual videos that provide imaginative narratives of some of the nationally significant individuals. Keywords: digital media; oral history; materiality; visitor interpretation; visitor experience.Place, and Space in the 'Real' WorldThe study concluded that although traditional oral storytelling predominates across most sites, the 'inherent materiality of MacDonald's approach to oral history, rather than the digital media itself, might offer new opportunities to forge stronger links across different visitor populations with unique needs, desires, and expectations, enhancing their experience of each site as well as developing a better understanding of its significance, even enabling the sites themselves to achieve greater accessibility' - and the Israeli perspective on such an assessment. The research found that hybridizing digital storytelling with traditional ones may enhance visitor engagement and interpretive experience and not only broaden visitors' range but also address the geographic distance of Khiva from other significant cultural and historical sites in Uzbekistan, and will keep the authentic cultural heritage of Khiva intact.

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